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MarketSource Employee Spotlight: Gillian Foley

MarketSource Employee Spotlight: Gillian Foley

Sarah Nicholas | Culture
Gillian Foley, Program Manager, recognizes that her leadership style must adjust based on her team members’ unique needs, but there is one thing that is important to everyone—trust.
5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z

Karen Salamone | Trends | Retail
The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else.
Gen Z’s Attitudes Toward Technology and Retail

Gen Z’s Attitudes Toward Technology and Retail

Karen Salamone | Retail
No generation has been defined by technology quite like Gen Z. As digital natives in the truest sense, they hold high expectations regarding the role modern technology can play in work, school, relationships, and of course, consumer behavior.
Gen Z’s Approach to Shopping and Retail

Gen Z’s Approach to Shopping and Retail

Karen Salamone | Trends | Retail
At one time, retailers could build a dedicated following simply by offering lower prices than the competition. All that has changed with the rise of Gen Z.
MarketSource Employee Spotlight: Lisa Walsh

MarketSource Employee Spotlight: Lisa Walsh

Sarah Nicholas | Culture
Executive Director of Automotive Sales Solutions, Lisa Walsh—known for her tireless work ethic—has worked in the automotive business since high school.
Best of 2020 Retail Blogs and White Papers

Best of 2020 Retail Blogs and White Papers

Karen Salamone | Customer Experience | Training | Trends | Retail
We’ve closed the books on 2020, but many of the changes and trends that were born out of the pandemic year remain in clear view.
Best of 2020 B2B Articles and White Papers

Best of 2020 B2B Articles and White Papers

Karen Salamone | Inside Sales | Outsourcing | Trends | B2B
There is no denying that 2020 accelerated change in most every way imaginable, and B2B sales is one of them. We thought a lot about those things last year, and our perspectives remain solid as we move into 2021.
MarketSource Employee Spotlight: Jennifer Cheek

MarketSource Employee Spotlight: Jennifer Cheek

Sarah Nicholas | Culture
Program Manager Jennifer Cheek’s impressive work ethic quite literally started from the beginning. “My parents didn’t accept anything being done halfway,” she says.
More Than Digital: How Consumer Lives Have Changed Post-COVID-19

More Than Digital: How Consumer Lives Have Changed Post-COVID-19

Karen Salamone | Trends | Retail
The home has become the hub of work, school, and entertainment, and with it, Americans are becoming homebodies. Spending patterns are changing, new shopping habits are being adopted, and people are approaching their decisions and days differently.
It’s no Longer Outside vs Inside Sales. It’s Just Sales.

It’s no Longer Outside vs Inside Sales. It’s Just Sales.

Ben Simms | Inside Sales | B2B
Even before COVID-19, the growth of inside sales was already underway—at a pace of 300% in the previous 10 years. It’s no longer a dichotomy of outside sales vs inside sales. It’s just sales.
Hands-Free Shopping: Consumers Trade in Hands-On for Contact-Free

Hands-Free Shopping: Consumers Trade in Hands-On for Contact-Free

Karen Salamone | Customer Experience | Trends | Retail
As businesses reopen across the country, consumers must navigate a new reality in light of COVID-19. Where does that leave brick-and-mortar stores, and how do they get shoppers back through their doors?
B2B Customer Experience in 2020

B2B Customer Experience in 2020

Karen Salamone | Customer Experience | B2B
Selling to business customers used to mean a lot of in-person handshaking, socializing, and relationship-building. But COVID-19 changed the way we do business—perhaps for the better.
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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