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Practice Leader Mark Doornbosch describes a few of the newest items and trends coming for connected home products, and more details of the pains and problems all retailers and OEMs are feeling in this specialized vertical of internet connectivity.
The retail market of connected home devices has seen a steady stream of new smart system and device introductions. But moving forward, retail sales in this vertical are suffering growth pains.
Your products need to be matched to the consumer’s needs, and consultatively sold. Will that last three feet of the sales process be successful?
Location intelligence will impact retail field sales strategies both pre-launch and post-launch. Should you invest?
This time of the year is lovingly called the 100 days of hell, because it’s a huge volume condensed into a tight time frame. So who needs 100 days of help?
Despite rampant demand, there are serious problems with hanging your customer loyalty hat on the NPS® alone.
What is the secret ingredient, the magic sauce that propels a great concept item from pre-launch positive studies and forecasts to actual positive sales number sheets?
Even companies with innovative products and services can fail without a solid sales team to sell, support them, and help the organization achieve their financial goals.
In the past, a jack-of-all-trades sales team that could speak to any buyer and not risk losing potential business was considered sound logic. Today, that type of thinking is laden with issues that can cripple a sales pipeline.
Employee retention is a critical affair, particularly in sales and marketing.
Brand representation is a critical factor in sales, regardless of the enterprise involved.
The launch of a new product is a harrowing time for any enterprise, but launching it just right is essential to optimizing profits, improving sales and beating out the competition.